How Fraudsters Exploit Bias & How to Disrupt Their Manipulation
Presented by Dr. Michael Barbera
www.clicksuasion.com
August 7, 2025
9:00 AM to 1:00 PM
Virtual Event via Zoom
Registration will begin at 8:30am. Seminar will start at 9:00am (EDT).
Four hours of CPE
Member price $80
Non-member price $100
Zoom invite will be sent the week before the event.
Register online at CCC-ACFE - Home
This customized 4 hour seminar has two topics:
The Psychology of Deception: How Fraudsters Exploit Cognitive Biases - Understanding common psychological tactics used by fraudsters to manipulate victims Persuasion and Influence in Financial Fraud: Detecting and Disrupting - Manipulation - How fraudsters use principles of persuasion (reciprocity, scarcity, commitment, etc.) to commit financial crimes Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 100,000 people have seen Michael speak on four continents, and he has also earned more than 250,000 views online.
The Psychology of Deception: How Fraudsters Exploit Cognitive Biases - Understanding common psychological tactics used by fraudsters to manipulate victims
Persuasion and Influence in Financial Fraud: Detecting and Disrupting - Manipulation - How fraudsters use principles of persuasion (reciprocity, scarcity, commitment, etc.) to commit financial crimes
Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 100,000 people have seen Michael speak on four continents, and he has also earned more than 250,000 views online.
Cutoff for registration and refund requests is July 31, at 5pm. Refund requests must be emailed to Jhobbs925612@gmail.com
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